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Cake day: March 4th, 2024

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  • The reason the new Doom and Indiana Jones games require a card with ray tracing is a consequence of the consoles all having ray tracing and an increasing number of PC users do too.

    So to support a diminishing number of PC players would require the game to be lit twice, one with RT and one with traditional methods. Obviously this costs more in development and testing and studios are increasingly deciding it’s just not worth it.

    It’s got to be the biggest dividing line we’ve seen in years. I suspect things will settle down for a while, now.





  • Because it’s actually really hard to achieve technically. When ads are served outside the stream you can easily serve different ads to different viewers based on their profiles. When the ads are baked into the stream you can either

    A) Create a whole bunch of different copies of the video asset with different ads baked in and then rotate these on a regular basis. Which would be expensive to update and store and limit the range of adverts that could be served to a particular user.

    B) Dynamically create a stream on the users request, which while possible means standard CDN caching isn’t going to work so there’s a distribution challenge.

    Or some other alternative they’ve come up with. I’d be really interest to know what their approach is here.