It’s the economic version of recycling and your “carbon footprint.”
Nevermind the gigantic, multinational, conglomerate corporate monsters that are destroying everything- the environment, the economy, democracy, etc. It’s actually your fault personally for not inconveniencing yourself every day to make zero difference.
As the world burns to the ground, we’ll always look back fondly at all the hollow, symbolic gestures along the way. Pelosi kneeled once and ended racism. Some wealthy women went to space and ended sexism.