Honestly it seems like they more or less identified all of the former unidentified users, and it turns out the vast vast majority of which are on unix based systems.

If this goes right down again, I’d imagine the unidentified users to go up - But would be a decent indication for a lot of traffic being scrapers

I do not agree Microsoft is in that category, but they’re mainly a B2B player today.

A little less than 20% of revenue per earnings '25 was from consumers - The rest for business offerings. I’m curious to hear which selection of companies you consider the main ones. Because Microsoft is still top 5 within Tech when it comes to power.

Google hit as big a market share as they could, so their way to grow the search machine was to increase the market.

How do you increase the market? By pushing the most relevant links further back, so people have to go to page 2, 3 or 4. So it’s unfortunately the best financial decision, short term, to enshittify their main product

It’s mostly all of the generated by LLM websites that’s annoying to shift through