I was reading the Promise Mascot Agency art book and it really illustrates (no pun intended) why AI will never be able to create art.
Art is a team process, created by people sharing their experiences and culture. It starts from the very beginning and lasts the entire project. Even simply using genAI to create concepts completely negates this.



This is part of the collaborative creative process, removing the human element from it only devalues the end product.