People always talk about an alternative, but that would require a massive open-source community to come together. And those volunteers willing to work on a massive legacy codebase could just as well be contributing to Firefox, reducing Mozilla’s costs and need for ads.

Obviously, some might be more excited to work on a browser without ads, but respective Firefox forks aren’t gathering manpower comparable to Mozilla either…

So, yeah, I don’t think, hoping for an alternative is useful. We have to make the best out of Firefox.